Use of the Internet in ways that are not responsible for the procedure is considered a breach of which can threaten the security, integrity and confidentiality of information; weaken the ICT systems and electronic records management; disrupt the ICT network system and damage the image of public relations practitioners. Therefore, to ensure safe internet use, each organization must determine the appropriate training, use of a strong and comprehensive policy for violations related cultural sites does not occur.
Among the things to note is that public relations practitioners;
i. User access rights of a facility provided by the organization to facilitate the smooth administration or improve the services provided.
ii. Select and limit the site to be accessed to ensure the organization's website is not invaded by
a virus or unscrupulous individuals.
iii. Confirmation of the information that is material obtained from the Internet should be determined the accuracy and validity.
iv. Materials uploaded to the official from the Internet organization should be reviewed and public relations practitioners are all certified before being allowed to be uploaded by the customer.
v. Ensure that internal public is prohibited from doing any activities that violate the ethics of the internet as download, store and use unlicensed software.
vi. Public discussion of content such as news groups (newsgroups), and page bulletin (bulletin board) must obtain certification from the organization's public relations practitioners are subject to the policies and procedures to be determined.
Therefore, to become successful practitioners of public relations in the era of new technologies, skills in the use of open technologies such as the Internet; e-mail: blog: forum community and visual technologies such as Youtube.com is a need to continue alongside and compete with the technological developments. At the same time public relations practitioners need to use the Internet in a responsible manner and consistent.
Among the methods of using e-mail that are suggested for public relations practitioners are;
i. Account or e-mail address provided by the organization that should be used only for
official business.
ii. The format of each e-mail must contain the file reference, date and official logo.
Capitalization of e-mail content is considered unethical. Make sure that the subject and
content of the e-mail is a service-related organizations.
iii. Avoid opening e-mails from unknown senders or dubious to avoid e-mail or get the
virus invaded the result of the act of irresponsible public.
iv. Identify and verify the identity before continuing communication and transaction
information via e-mail.
v. Keeping e-mail message sent or received shall be filed according to the organization
of electronic file management system.
The blogs vary according to how it was written and delivered include:
i. Media type of blog that focuses on the video is called a vlog; provide more access to the network of hyper called linklog; contain a lot is called a photoblog and a portfolio of sketches is called a sketchblog.
ii. Types of mobile devices as an example for devices called Moblogs.
iii. Genre in which they single out certain subjects such as political blogs, religion, travel, fashion, etc. legislation.
iii. Genre in which they single out certain subjects such as political blogs, religion, travel, fashion, etc. legislation.
iv. Whose the publisher of a blog can be either for personal use or for business purposes such as blogs grow in marketing communications and public relations company based publication called corporate blogs.
v. Blog search engine used to search blog contents, including blogdigger, Feedster, and Technorati.
MAIN FUNCTIONS OF PUBLIC RELATIONS UNIT
1. Plan, coordinate and manage activities related to public relations and media relations.
2. Plan, coordinate and manage the VVIP visit to the UMP
3. Responsible for ensuring that all information in the Website updated.
4. Responsible for handling customer complaints.
