Friday 4 November 2011

Another approach to public relations is to follow the R.O.P.E. process. There are four steps:
  • Research
  • Objectives
  • Programming
  • Evaluation

3 comments:

  1. Four steps, R.O.P.E is the step which is easy to remember in managing public relations.

    Any step which do you think is possible??
    or considered can contribute to these step??

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  2. Programming??

    What is Programming?

    ReplyDelete
  3. Programming is the process where we doing our activities to achieve our objectives.
    In this programming, manager or PR Officer should monitor PR activities.
    So, he/she is able to evaluate accurately towards that activities.

    ReplyDelete