What is Public Relations??

Today, the field of communication is seen to be important in our country who are progress to 2020. New emerging technologies such as computers, Internet and satellite trigger a positive contribution in the field of communication, particularly public relations this country.

Job opportunities in the growing field of public relations as industrial development and rapid economic growth led growth of small and large organizations in both public and private sectors. The privatization process has developed a public relations function. Tertiary education in this field should not worry because the vast employment opportunities either in public or private sector, but they are able to manage their own form of business and consultancy services in this field.

Public relations are a profession that requires broad knowledge of social science and communication skills. To become a public relations practitioner, they must follow this course of formal institution higher learning (IHL) either locally or abroad. Through the course, a person will
introduce to the development of public relations and related issues with this professionalism.

And writing and speech skills are also fundamental in the practice of public relations. Among the key issues in the secretary-relationship management such as public scrutiny of how the organization will strive to establish a balance with some of the competitive relationship in the environment. This includes the skills to manage such powers for the benefit of all parties. Focus is also given to the concepts and theories of management, sociology and communications.
            In addition, students are also exposed to the concepts, theories and models of public relations / communication as an approach toward solving the problem in public relations. Public relations require individuals to have a competence communication with the image din, listening skills, analytical skills, audience, speaking skills, presentation skills, adapting skills, principles of ethics and morality oral communication.

They should also be familiar with the literature in public relations as an important literature in the message they work for an organization such as a press release made by the organization.

Public relations practitioners must be competent in their daily duties, creative, confident, courageous and capable to communicate with various levels of society, skilled
in writing and have interesting personalities. They are also able to speak and
write in Malay and English in addition to interest in the task they undertake. In fact, he/she is willing to work regardless of time and place, if directed.

Like other professions, public relations practitioners in their daily tasks should be adhere to the ethics and morality of public relations as a guideline and the foundation of this profession. In terms of revenue, public relations offers income generous with starting salaries around 0.500 RM1-RM2, 000 based on qualifications academic and work experience. Even experienced practitioners of public relations can earn higher if it were possible gone managing and offering its own services.

PERSONAL CHARACTERISTICS REQUIRED

(I) interested in this profession

(ii) Skilled communication

(iii) Master of Malay and English

(iv) Have a listen

(v) The skills to analyze audiences

(vi) Skilled in public relations writing method

(vii) They're friendly and easy to get along